To run ads you need to know where visitors come from, what they look at and whether they buy — every platform does this with a small tracking snippet. Here you don't paste any code: you enter the ID and we install each platform's official snippet for you.
Which IDs
| What | Looks like | Where to find it |
|---|---|---|
| Google Analytics (GA4) Measurement ID | starts with G-, e.g. G-ABC123XYZ9 | GA4 → Admin → Data streams → Web |
| Meta (Facebook) Pixel ID | digits (8–20) | Meta Events Manager → Data sources |
| TikTok Pixel ID | uppercase letters and digits | TikTok Ads Manager → Assets → Events |
How to set it
- Admin → General settings → Site toggles → Ads & analytics tracking, then Save; or just tell your AI "install my Meta Pixel, the ID is …".
- IDs only. Pasting a whole snippet is rejected (for safety we never run pasted code on your site).
- Clear a field to remove that tracking.
When it fires
- With the cookie banner on (the default): only after the visitor clicks "Accept all"; "Essential only" or no choice means nothing is sent.
- With the banner off: it fires for every visitor (compliance is your responsibility, especially with EU visitors).
- Admin pages never fire, so managing your own site doesn't count as a visit.
- On in-site page changes Meta / TikTok record a page view; GA4 does this on its own.
Check it works
Open your site, click "Accept all", then use each platform's checker: GA4 Realtime, Meta Pixel Helper, TikTok Pixel Helper — or look for googletagmanager / facebook / tiktok requests in the browser's Network tab.